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The $8B market for lithium batteries
is still a new market as it continues to capture market
share from competing battery chemistries in a number
of different application sectors. Nanoexa is developing
a revolutionary battery technology that will not only
offer high capacity, but it will also offer high power.
Nanoexa’s battery technology will offer superior
advantages in many applications including high end mobile
devices, power tools, HEVs and EVs, and other consumer
electronic devices seeking drastically improved performance.
Converged
Mobile Devices
HEVs and EVs
Power Tools
A revolution is occurring in the mobile device sector
– mobile computing is now ubiquitous, with feature
and networking suites that crave both power and energy.
Converged devices (combining the functionality of many
mobile devices into one) are rapidly taking market share
from their simpler (mono-function) predecessors.
But the lack of adequate battery
performance prevents many mobile devices from delivering
its full range of capabilities and may prevent many
market predictions from coming true. It appears that
the battery is the limiting factor to vastly increased
functionality of mobile devices. And as more and more
mobile products become connected to networks, there
will be increasing strains on battery requirements.
Nanoexa’s technology will help current and future
mobile devices maximize their feature sets.
Nanoexa recognizes the need for alternatives to gasoline
powered transportation. Increased oil prices and increased
pollution are contributing to consumer frustration with
numerous modes of transportation and driving the exponential
demand for HEV automobiles.
From the previous graph, it is clear
that the demand for oil has been driven by transportation
needs – roughly doubling from 1973. If ¼
of all passenger cars were HEV, there would be a dramatic
reduction of oil usage of over $10 billion annually,
not to mention the reduction in CO2 emissions.
It is clear that HEVs present an
easy transition for both the consumer and the auto manufacturer
toward decreasing dependence on oil. Thus, the HEV market
is poised for enormous growth. While the HEV market
today is dominated by Toyota and Honda, there are a
total of 9 HEV models in production and 18 others are
slated for production in the near future. This presents
enormous opportunity for battery makers. In fact, the
battery market for HEVs in 2010 is predicted to surpass
$3B as a result of 2-3 million HEVs in production. In
addition, over the next five years, the plug-in hybrid
market will rapidly grow and the pure EV market will
finally begin to sell meaningful volumes.
• GM believes
that ¼ of the North American market will be hybrid
by 2015
• Toyota plans to sell 400K HEV
units in 2006 (total of all HEV vehicles sold in 2005
topped 300K); more impressively, the car maker predicts
sales of 1M by 2010
• Ford recently announced that
the company plans to increase its annual production
of hybrid electric vehicles (HEVs) to 250,000 units
per year by 2010.
• Avicenne predicts that there
will be nearly 5 million HEV units sold in 2015.
As the HEV market continues to grow,
so does the need for high performance batteries. For
example, batteries for HEVs were 0.3% of the battery
market in 2000 – in 2005, this share increased
to 5%. But current HEV batteries do not deliver sufficient
levels of performance and thus force the HEV to find
performance improvements in the braking systems. Nanoexa
is developing safe lithium ion batteries with high power
and energy that will truly enable the HEV and EV market.
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The power tool market has been dominated by Nickel Cadmium
battery chemistries. Past attempts at using lithium
ion batteries in power tools have failed because they
could not deliver sufficient current without sustaining
damage to the cells, or posing a safety risk to the
user. It is only recently that lithium ion technology
has advanced to the point that power tool makers are
considering lithium ion batteries for their products.
This is an excellent opportunity for the Nanoexa technology
to quickly capture market share as we provide a battery
that exceeds the energy, power, and safety requirements
of power tool products. Other market drivers include:
• Cordless power tool manufacturers
are displeased with nickel-metal hydride.
• Brand makers have started making batteries interchangeable,
making that one battery much more important
• Power tool sales will top $11 billion in 2010
• Future growth will depend on the success of
the cordless power tools
The demand for lithium ion battery
cells for power tools is predicted to grow from ~20M
cells in 2006 to over 300M cells in 2012. Most other
markets for lithium ion batteries will experience little
to no growth over this period. The power tool market
is one of the few emerging markets for lithium ion batteries
and Nanoexa will be a major supplier.
Nanoexa’s batteries will meet
the following demands of power tool market:
• Every day use and multiple
charges per day
• Rough use environment
• High voltage and large cells
• Multi-cell series configuration
• High cycle life
• Safety, reliability, and consistency in electrical
performance between cells
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